Collections
Our main collection e.motion embodies the uncompromisingly fashionable realisation of all that Sportalm represents. Sporty ease combines with feminine nonchalance - no matter if at Golf or stepping out on the town, at work or play. Anchored in the now yet proud of our traditions. Colours, prints, casual luxury, activity, seduction, love of detail: that’s what the Sportalm woman holds dear, demonstrating confidence and style with her head held high.
The Sportalm research laboratory, where our Ski Wear originates is only a few minutes away from the piste. For us, professionalism and the highest technical standards are inseperable from the sporty elegance of the skiing legends at the Streif. This spirit can be felt in every detail of the ski collection, whether high-tech fabric or delicate fur. Athletic peak performance and après-ski chic. To take the incredibly special aura of Kitzbühel, to express it in the finest details and making it palpable for the wearer in every fibre: That is our incentive.
Contemporary, authentic, luxurious. When it comes to our Trachten, we pay special attention to traditional patterns and needlework, as they stand to hold a value rarely encountered in this day and age. Each item has a story, that we, in combination with modern colours and printing, confidently tell anew.With a feminine, richly embroidered Sportalm-Dirndl one can’t help but attract a little attention. Those who prefer to wear jeans and highheels with their Trachtenjacket are also in good hands with Sportalm. It simply feels good to wear a piece of Tirol’s original charm, no matter where you are.